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Why CBD?

Optimised health and wellbeing begins deep within our cells – the cannabis plant has been known for centuries to keep our mind and bodies healthy and highly functioning and finally, science is catching up to support this with evidence.


Hemp has been used for centuries by cultures around the world for its amazing transformative health properties. Science is only now catching up with evidence to show how embedding cannabis into your daily life can optimise your body naturally, organically and sustainabily. Cannabidiol is a popular natural remedy used for many common ailments.

Viative CBD Oil Emblem


CBD oil has a long and storied past. However, as little as a quarter of a century ago, no one had ever heard of CBD. Today, modern science has identified a family of molecules known as cannabinoids as well as the human endocannabinoid system. We’re just beginning to understand how CBD affects the human body. The earliest written record of the use of cannabis appears in ancient China around 6000 B.C., shortly after human civilization arose, but the most direct evidence of the use of cannabis for wellness began to appear around 2700 B.C. By the sixteenth century, cannabis was being cultivated all over Europe.

Hemp was so valuable to society at that time that, in 1533, Henry VIII required all farmers to grow hemp. Today, CBD oil is available to most people around the world and research into CBD’s effects on the human body has ramped up substantially. Modern technology has provided methods of refining and isolating CBD and even increasing the bioavailability of CBD oil through technologies such as nanoemulsions, which make CBD water-soluble and increase its potency. At Viative we take quality as one of the companies highest priorities and study and consulate on the constant research being done by our suppliers in order to bring the very best products we can to market.

Understanding the Types of CBD Viative Provide

Full Spectrum CBD Oil

As you may have heard the term terpenes. Raw PCR hemp extract contains terpenes as well as other cannabinoid compounds similar to CBD. Because it retains the natural balance of cannabinoids and terpenes found in the original plant, we refer to these products as full spectrum oils.

Broad Spectrum CBD Oil

Broad spectrum CBD oil is very similar to a full spectrum oil. Full spectrum CBD oil, as we mentioned, retains the original concentrations of cannabinoids and terpenes found in raw PCR hemp extract. Broad spectrum CBD oil also contains these concentrations of beneficial cannabinoids and terpenes but has all trace amounts of THC extracted. This is ideal for those who want absolutely no THC in their CBD products.

CBD Isolate

CBD can also be isolated and purified. Pure CBD is known in the industry as CBD isolate. In their pure form, and at room temperature, cannabinoids are solid crystals. Purified cannabinoids are colourless and odourless. CBD isolate can be consumed directly or used as an additive in other preparations such as Viative edibles and coming soon beverages, however, it is devoid of the beneficial terpenes and other cannabinoids found naturally in the plant.

A List of CBD Oil Products

To summarize, there are a variety of products which contain varying levels of CBD as well as other cannabinoids and terpenes in the Viative Products.

Hemp seed oil — Oil produced from hemp seeds, does notcontain CBD.

Raw industrial hemp extract — A low-quality source of CBD oil.

Raw PCR hemp extract — A high-quality, full or broad spectrum product which is rich in CBD and contains the naturally occurring compounds in hemp, including cannabinoids and terpenes.

CBD concentrate or distillate — A full spectrum or broad spectrum product from which unwanted compounds have been removed.

CBD isolate — Purified CBD that does not contain other beneficial terpenes and cannabinoids.

CBD-rich oil/Phytocannabinoid-rich (PCR) — Either fullspectrum or broad spectrum CBD concentrate or oil infused with CBD concentrate.

Broad spectrum oil — An oil rich in CBD and the beneficial cannabinoids and terpenes present in hemp EXCEPT for THC.

CBD-infused — Generally refers to a product infused with pure CBD, but is also used sometimes to refer to a full spectrum product.